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How do you become a better customer strategist?- Part 3
Summary: You should regularly conduct trend analysis and develop scenario plans to anticipate emerging needs, issues and opportunities.
Written by Alistair Gordon And Dominic Johnson 24 Sep 2021

You should regularly conduct trend analysis and develop scenario plans to anticipate emerging needs, issues and opportunities.

One popular framework you can utilise to conduct these analyses is the PEST framework:

  • POLITICAL. What kind of developments are emerging in the regulatory arena and what implications might these have for your function, organisation, industry and customers?

  • SOCIOLOGICAL. What trends are emerging in societal or workforce demographics? What are the implications for your function, organisation, industry and customers?

  • ENVIRONMENTAL. As the world becomes more concerned with climate change, what implications might this have for your function, organisation, industry and customers?

  • TECHNOLOGICAL. What technological innovations are emerging? What implications might these have for your function, organisation, industry and customers?

Did you find this tip helpful? You can find many more in our book Master Expert: How to use Expertship to achieve peak performance, seniority and influence in a technical role.

Now available on 👉Amazon.

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Other articles in this series
Do you know how to say "no"?
How can you better manage your energy at work?
How does being result-driven look like as a Master Expert?
How do you appear as a team player?
How do you become a better customer strategist? - Part 1
How do you become a better customer strategist? - Part 2
How do you become a better customer strategist?- Part 3
How do you become a better customer strategist? - Part 4
How do you build a stakeholder map?
How do you create a "next practice" plan?
How do you deliberately shape a personal brand?
How do you develop a capability transfer wish list?
How do you develop an eagle eye for potential talent?
How do you engage people by linking proposals to their felt needs?
How do you get familiar with organisational strategy?
How do you grow positive influencer skills?
How do you grow your ability to have effective courageous conversations?
How do you grow your change supporter skills? - Part 1
How do you grow your change supporter skills? - Part 2
How do you grow your competitive analysis skills - Part 1
How do you grow your competitive analyst skills - Part 2
How do you grow your diplomat skills? - Part 1
How do you grow your diplomat skills? - Part 2
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How do you grow your market context skills?
How do you grow your meeting management skills?
How do you grow your motivational skills?
How do you grow your presentation skills?
How do you grow your results-driven skills? - Part 1
How do you grow your results-driven skills? - Part 2
How do you grow your self-aware adapter skills? - Part 1
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How do you grow your skills at navigating your organisation? - Part 1
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