HFL Group is led by Alistair Gordon, with a senior team including marketing director Grant Heinrich, head of research Darin Fox, our senior principal consultants Kirsty Allen and Dominic Johnson, consultant Cheryl Chow and senior program manager Jo Bunce.

We leverage an extensive cohort of senior external consultants, details of which are available upon request.

The team

Alistair Gordon
CEO

Grant Heinrich
Marketing director

Darin Fox
Research director

Kirsty Allen
Senior principal consultant

Dominic Johnson
Senior principal consultant

Jo Bunce
Senior program manager

Cheryl Chow
Consultant and program manager